Privacy Policy

Last Updated: October 21, 2026

At Pyvani, we value your privacy and believe you should understand how your personal information is collected, used, shared, and protected.

This Privacy Policy explains how Urban Grain LLC, doing business as Pyvani ("Pyvani," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit https://pyvani.com, browse our beauty products, make a purchase, contact our customer support team, or otherwise interact with our online store (collectively, the "Services").

By using our Services, you acknowledge that your personal information may be processed as described in this Privacy Policy, subject to your rights under applicable law.

1. Who We Are

Pyvani is an online beauty retailer operated by Urban Grain LLC, a company registered in the United States.

Legal Business Name: Urban Grain LLC

Registered Business Address:

25 Timmy Ln
Colonial Beach, VA 22443
United States

Website: https://pyvani.com

Privacy and Customer Support Email: support@pyvani.com

Customer Support Phone: +1 757-338-6252

For questions about this Privacy Policy, our privacy practices, or your personal information, please contact us using the information provided above.

2. Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information.

Information You Provide

When you place an order, create an account, subscribe to marketing communications, submit a product inquiry, or contact customer support, we may collect:

• Your full name

• Email address

• Telephone number

• Billing and shipping addresses

• Order and purchase information

• Customer account information

• Product preferences and selected options

• Customer service messages and correspondence

• Information voluntarily provided in reviews, inquiries, feedback, or other communications

We collect this information to provide our Services, fulfill orders, respond to requests, and support your shopping experience.

Payment Information

Payments are processed through the payment service providers available at checkout.

These providers may collect information necessary to authorize and process transactions, including payment card information, billing details, and transaction information.

Pyvani may receive payment confirmation, transaction identifiers, payment status, and limited payment-related information needed for order verification, accounting, fraud prevention, refunds, and dispute resolution.

Payment information is handled in accordance with the applicable payment provider's security and privacy practices.

Information Collected Automatically

When you visit or interact with our website, certain information may be collected automatically through our e-commerce platform, cookies, pixels, and similar technologies.

This information may include:

• IP address

• Browser type and version

• Device type and operating system

• Approximate geographic location derived from an IP address

• Pages and products viewed

• Search and browsing activity

• Shopping cart and checkout interactions

• Referring websites and traffic sources

• Dates and times of website visits

• Cookie identifiers and similar online identifiers

• Advertising interactions and conversion events

• Website usage and performance information

The specific information collected depends on your browser settings, device preferences, privacy choices, and the technologies enabled on our website.

3. How We Use Personal Information

We may use personal information for the following purposes.

Process and Fulfill Orders

To process purchases, verify payments, coordinate delivery, provide order confirmations, manage returns, and issue eligible refunds.

Provide Customer Support

To answer product questions, assist with orders, provide shipping and tracking information, respond to inquiries, and resolve customer concerns.

Maintain and Improve Our Website

To monitor website functionality, understand customer interactions, improve navigation, troubleshoot technical issues, and evaluate our products and services.

Prevent Fraud and Maintain Security

To identify suspicious transactions, protect customer accounts, investigate potential misuse, and maintain the security and integrity of our Services.

Marketing and Advertising

To send promotional communications where permitted, understand marketing performance, measure advertising campaigns, and communicate information about our beauty products and promotions.

Personalize Shopping Experiences

Where enabled and permitted by applicable law, to present relevant products, recommendations, offers, and advertising based on shopping preferences and website interactions.

Comply With Legal Requirements

To maintain required business records, comply with tax and accounting obligations, respond to lawful requests, and meet applicable consumer protection and other legal requirements.

Where applicable law requires a lawful basis for processing personal information, we rely on an appropriate basis, such as contractual necessity, legal obligations, legitimate interests, or consent.

4. Shopify and Our E-Commerce Platform

Our online store is hosted by Shopify, which provides the e-commerce technology used to operate our website, shopping cart, checkout, and related store services.

When you visit or make a purchase from Pyvani, Shopify may collect and process personal information necessary to provide these services.

Depending on the Shopify features and settings enabled for our store, Shopify may also process information about customer interactions with our website and other Shopify services to support:

• E-commerce transactions and order processing

• Customer accounts and checkout functionality

• Fraud prevention and security

• Website analytics and performance

• Shopping experience improvements

• Advertising measurement and personalization, where enabled

Shopify and its service providers may process or store personal information in countries other than your country of residence.

For additional information about Shopify's privacy practices, please review:

Shopify Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/consumers

Shopify Privacy Portal:
https://privacy.shopify.com/

Shopify's privacy practices and the choices available through its services may differ from the privacy practices directly controlled by Pyvani.

5. Advertising, Analytics, and AppLovin

We may use advertising and analytics services to understand website activity, evaluate marketing campaigns, and provide advertisements that may be relevant to customers.

Depending on the services enabled for our online store, advertising and analytics partners may include Shopify, Google, Meta, and AppLovin.

AppLovin Advertising Technology

If AppLovin advertising integrations are enabled on our website, AppLovin may collect or receive information through advertising pixels, cookies, APIs, or similar technologies.

Depending on the integration and applicable privacy settings, this information may include:

• Device and browser information

• IP addresses and online identifiers

• Product page views and browsing activity

• Website interactions

• Shopping cart and checkout events

• Purchase and transaction information

• Advertising interactions and conversion events

• Other permitted identifiers used for advertising measurement and attribution

Where configured and legally permitted, certain customer identifiers, such as email addresses or telephone numbers, may also be shared with AppLovin for advertising measurement and related services.

AppLovin may process information in accordance with its own privacy policy, including for advertising delivery, attribution, analytics, fraud prevention, and improvement of its advertising services.

For more information about AppLovin's collection and use of personal information, please review:

AppLovin Privacy Policy:
https://legal.applovin.com/privacy/

We do not intend to provide sensitive personal information or children's personal information to AppLovin through our advertising integrations.

We aim to implement applicable consent and privacy-choice requirements when configuring and operating advertising technologies.

Other Advertising and Analytics Partners

Where enabled, third-party services may help us measure website traffic, evaluate advertising performance, analyze shopping behavior, and improve marketing campaigns.

These partners may use cookies, pixels, and similar technologies in accordance with their own privacy policies and applicable laws.

You may still receive advertisements after opting out of personalized advertising, but those advertisements may be less relevant to your interests.

6. Cookies and Similar Technologies

Our website may use cookies, tracking pixels, tags, and similar technologies to support store functionality and improve the shopping experience.

These technologies may help us:

• Maintain shopping cart and checkout functionality

• Remember website preferences

• Support customer account features

• Improve website security

• Detect and prevent fraudulent activity

• Understand website traffic and performance

• Measure advertising conversions

• Support personalized advertising where permitted

Cookies and similar technologies may be categorized as follows.

Essential Cookies

These technologies support core website functions such as shopping carts, checkout, account authentication, and security.

Functional Cookies

These technologies help remember customer preferences and improve website usability.

Analytics Cookies

These technologies help us understand website performance, visitor activity, and how customers interact with our Services.

Advertising Cookies

These technologies may be used to measure advertising performance, understand customer interests, and deliver relevant advertising where permitted.

Non-essential technologies are subject to applicable consent and privacy-choice requirements.

Depending on your location and the features available on our website, you may manage certain tracking preferences through our cookie banner or privacy preference tools.

You may also manage cookies through your browser settings.

Please note that disabling certain cookies may affect website functionality.

7. How We Share Personal Information

We may share personal information with third parties when reasonably necessary to operate our Services, complete transactions, provide customer support, or meet applicable legal obligations.

These third parties may include the following categories.

E-Commerce and Technology Providers

Shopify and other service providers that support website hosting, checkout, customer accounts, store functionality, and security.

Payment Processors

Financial institutions and payment providers that process transactions, verify payments, prevent fraud, and manage refunds or payment disputes.

Shipping and Fulfillment Partners

Shipping carriers, logistics providers, warehouses, fulfillment partners, and authorized return processors involved in delivering orders and handling returns.

Customer Service Providers

Service providers that help us respond to inquiries, maintain customer support records, and resolve order-related issues.

Advertising and Analytics Partners

Third parties, including AppLovin when enabled, that assist with advertising measurement, campaign analytics, conversion tracking, and relevant marketing.

Professional Advisers and Legal Authorities

Accountants, legal advisers, regulators, courts, law enforcement agencies, and other parties where disclosure is reasonably necessary or required by law.

Business Transfers

If our business undergoes a merger, acquisition, restructuring, financing transaction, or sale of assets, relevant personal information may be transferred as part of that transaction, subject to applicable legal protections.

We do not disclose personal information to third parties without an appropriate business purpose or other lawful basis.

Certain advertising-related disclosures may be considered a "sale," "sharing," or use for "targeted advertising" under applicable U.S. state privacy laws, even when no direct monetary payment is exchanged for the information.

Where applicable, customers may exercise the relevant privacy choices described in this policy.

8. Your Privacy Choices

We respect applicable privacy rights and provide ways for customers to submit requests regarding their personal information.

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of eligible personal information

• Request a portable copy of certain personal information

• Opt out of certain targeted advertising or data sharing

• Withdraw consent where processing relies on consent

• Object to or restrict certain processing activities

• Appeal certain privacy-rights decisions where required by law

To submit a privacy-related request, please contact:

Email: support@pyvani.com

Phone: +1 757-338-6252

Please include "Privacy Request" in the email subject line and describe the nature of your request.

We may request additional information to verify your identity before completing requests involving personal information.

We will respond within the timeframe required by applicable law.

We will not unlawfully discriminate against customers for exercising their applicable privacy rights.

U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights regarding the collection, use, disclosure, sale, or sharing of personal information, including its use for targeted advertising.

Where required by applicable law, we will provide appropriate opt-out methods and recognize supported opt-out preference signals, including Global Privacy Control (GPC).

You may submit an applicable privacy request through our available website privacy controls or by emailing:

support@pyvani.com

Where required by law, we will provide a method for appealing a decision concerning a privacy-rights request. You may initiate an appeal by contacting us with "Privacy Appeal" in the subject line.

Some privacy choices may also be available through Shopify's privacy tools or the privacy controls provided directly by applicable advertising partners.

9. Marketing Communications

If you subscribe to our marketing communications, we may send you information about Pyvani beauty products, promotions, special offers, and store updates.

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in those messages or by contacting us at:

support@pyvani.com

Unsubscribing from promotional communications will not necessarily stop transactional messages relating to orders, payments, shipping, returns, refunds, or account security.

If SMS marketing is offered, we will provide the notices, consent options, and opt-out methods required by applicable law.

10. International Data Transfers

Pyvani is operated by Urban Grain LLC, a company registered in the United States.

Although our business is based in the United States, personal information may be accessed, processed, or stored in other countries where our e-commerce platform, payment processors, shipping providers, advertising partners, or other service providers operate.

These countries may include the United States, Canada, and other locations where our service providers maintain operations.

Privacy laws and data protection requirements may differ from those in your country or region.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

These safeguards may include contractual protections and other legally recognized transfer mechanisms.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

These purposes may include:

• Processing and fulfilling customer orders

• Providing customer service

• Maintaining transaction and accounting records

• Complying with tax and legal obligations

• Preventing fraud and protecting our Services

• Resolving disputes and handling complaints

• Enforcing applicable agreements

• Carrying out other lawful business purposes

Retention periods may vary depending on the type of information, the reason it was collected, and applicable legal requirements.

When personal information is no longer reasonably necessary, we take appropriate steps to delete, anonymize, or securely manage it.

Certain records may need to be retained after a deletion request where required or permitted by law.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, alteration, loss, or disclosure.

Our online store also relies on security measures implemented by Shopify, payment processors, and other service providers.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security of personal information.

If you believe your personal information or customer account has been compromised, please contact us promptly.

Email: support@pyvani.com

Phone: +1 757-338-6252

13. Children's Privacy

Our online store is intended for adults and is not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

We do not intend to use advertising technologies to target children or knowingly provide children's personal information to AppLovin or other advertising partners.

If you believe a child has provided personal information to us, please contact:

support@pyvani.com

We will review the situation and take appropriate action in accordance with applicable law.

14. Additional Rights for Certain International Customers

If you are located in the European Economic Area (EEA), the United Kingdom, Switzerland, or another jurisdiction with applicable data protection laws, you may have additional rights concerning your personal information.

Depending on the circumstances, our lawful bases for processing personal data may include:

• Performance of a Contract: Processing necessary to fulfill purchases, deliver orders, or provide requested Services.

• Compliance With Legal Obligations: Processing necessary to meet applicable legal, accounting, tax, or regulatory requirements.

• Legitimate Interests: Processing necessary for legitimate business purposes, such as fraud prevention, customer service, and website improvements, where permitted and not overridden by your rights.

• Consent: Processing based on your consent, such as certain marketing activities or non-essential tracking technologies, where required.

Depending on applicable law, you may have the right to:

• Access your personal data

• Request correction or deletion

• Request restriction of certain processing

• Object to certain processing activities

• Request data portability

• Withdraw previously provided consent

• Lodge a complaint with an applicable data protection authority

To exercise your rights, please contact:

support@pyvani.com

We will review and respond to requests in accordance with applicable data protection requirements.

Where required, additional notices, contact information, or representative details will be provided to customers in relevant jurisdictions.

15. Third-Party Websites

Our website may contain links to third-party websites, social media platforms, payment services, shipping providers, or other external resources.

These websites and services are operated independently and may have their own privacy policies, terms, and data handling practices.

We are not responsible for the privacy practices or content of websites that we do not operate or control.

We encourage customers to review the privacy policies of third-party services before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, website features, technology, service providers, legal obligations, or privacy practices.

When changes are made, we will update the "Last Updated" date at the beginning of this policy.

The most current version will be available on this page.

Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes to how personal information is collected, used, or disclosed.

We encourage customers to review this Privacy Policy periodically to remain informed about our privacy practices.

17. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like to raise a concern about how your personal information is handled, please contact us.

Pyvani Privacy Support

Email: support@pyvani.com

Phone: +1 757-338-6252

Operating Company: Urban Grain LLC

Registered Business Address:

25 Timmy Ln
Colonial Beach, VA 22443
United States

Website: https://pyvani.com

We will review privacy-related inquiries and respond in accordance with applicable legal requirements.

Thank you for trusting Pyvani.

Pyvani — Everyday Beauty, Inspired by You.